Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Members are busy, and likely they will continue getting busier in the future.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

SEPTEMBER 9, 2021

Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports. A prediction for the conferences of the future. Our community is in the process of developing virtual conference etiquette.

Conference 78

Conference Report Industry Content 78

Smooth The Path

APRIL 5, 2018

Members see three precious days out of the office, away from their families. Take a look at every big issue your staff is debating right now from association administration to trends in the industry. Is your staff’s point of view the same as your members? If not, get closer to your members.

Price 74

Price Cost Industry Member Research 74