Reid All About it
MARCH 1, 2024
They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.
Reid All About it
MARCH 8, 2024
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.
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Smooth The Path
DECEMBER 13, 2018
We spend some time each summer in a busy resort town in the white mountains of New Hampshire. Our members feel anxiety when they do not know where to go during a conference. On-season traffic clogs the narrow streets and overwhelms the traffic lights. Every day a few official traffic directors turn off the lights and take over.
SCD Group
JANUARY 28, 2013
After reading about FastCompany’s Top 50 innovators, Lori captured 4 things that membership organizations could learn from the World’s 50 Most Innovative Companies: Walk the talk (#1 Apple) Play the long game (#4 Amazon) Relentlessly reinvent (#12 Southern New Hampshire University) Make yourself useful(#30 LinkedIn). Too Much Choice?
Associations Now
JULY 22, 2013
Rather than taking cybersecurity threats lying down, the Securities Industry and Financial Markets Association has been holding simulations so that the industry knows what to do when a real attack takes place. “Industry efforts alone are insufficient,” the New Hampshire Republican wrote for Bloomberg.
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