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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. New attendee engagement. Use social media to get the word out.

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Tuesday Buzz: Your Volunteers Should Represent Your Audience

Associations Now

An Engaging Volunteers blog post points to a group called Refugees Helping Refugees, which works to provide citizenship to Somali refugees in New York City. By not relying on signals from satellites, it will be possible to bring turn-by-turn navigation indoors; straight to your tradeshow or conference.”.

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Thursday Buzz: Why This Association Made Membership Free

Associations Now

But that, of course, isn’t the full story—and the group had plenty of new initiatives to share. “Where once we were not doing well, now we are financially healthy, thanks to your participation as members, awards submitters, conference attendees, and webcast watchers,” Schlack said. Start a Conversation.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth Kanter

Three Analytics Tools to Gauge Your Social Audience’s PulseGuest Blog by Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits. In particular, their free reports give you your social audience’s pulse on Twitter, Facebook, YouTube, Google+, and other platforms. Then check out Simply Measured.

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Meetings, They Are A-Changin’

Associations Now

CFDA says that the current fashion week schedule doesn’t make sense in the era of social media, and it hired Boston Consulting Group to conduct a study in 2016 on the future of fashion shows. In addition, a new Executive Leadership Conference will be added in the fall.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. Carol Khoury, NYSSA. Charles Popper, Naylor. Alex DeBarr, Naylor.