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Our Favorite 2016 Summer Community Resources

Higher Logic

Summer is a hectic time for everyone, crammed full of vacations, kids’ summer camps, conferences and work (when you can fit it in). Although it’s based out of New York City and focuses on that area, it’s useful no matter where you live. They record each session at the conference and then upload them to YouTube.

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The Power of Person Accounts: Customer 360 

Nimble AMS

At the Salesforce World Tour New York City conference in December, it was made very clear how important Person Accounts is to the future of Salesforce and their vision of the Customer 360. With Customer 360, administrators register their various instances of Marketing Cloud, Commerce Cloud, and Service Cloud.

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ASAE Voices Support for Pandemic Risk Insurance Act (H.R. 7011) Introduced by Rep. Carolyn Maloney

AssociationChat

Much like the Terrorism Risk Insurance Act (TRIA), enacted shortly after the terrorist attacks on 9/11, the federal government would serve as a backstop to maintain market stability and to share the burden alongside the private insurance industry. Video of the 5/26 press conference can be viewed here. Maloney’s bill (H.R.

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Monday Buzz: Putting the Real Back in Real-Time Marketing

Associations Now

Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing. Marketing has evolved with the onset of the digital age. But for New York City-based branding group Kaluk, there’s still merit in advertising the old-fashioned way.

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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. New attendee engagement.

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Could Less Be More When It Comes to Meetings?

Associations Now

Sure, conference planning teams only have the best intentions when they offer more sessions, more learning, more networking events, and more receptions. With that in mind, the American Architectural Manufacturers Association (AAMA) restructured its 80th Annual Conference, which took place in Phoenix this week. Make room for quiet time.