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The Power of Person Accounts: Customer 360 

Nimble AMS

At the Salesforce World Tour New York City conference in December, it was made very clear how important Person Accounts is to the future of Salesforce and their vision of the Customer 360. With Customer 360, administrators register their various instances of Marketing Cloud, Commerce Cloud, and Service Cloud.

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ASAE Voices Support for Pandemic Risk Insurance Act (H.R. 7011) Introduced by Rep. Carolyn Maloney

AssociationChat

Much like the Terrorism Risk Insurance Act (TRIA), enacted shortly after the terrorist attacks on 9/11, the federal government would serve as a backstop to maintain market stability and to share the burden alongside the private insurance industry. Video of the 5/26 press conference can be viewed here. Maloney’s bill (H.R.

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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well.

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Destinations Experiment With New Marketing Efforts

Associations Now

cities and states are getting creative when it comes to how they market themselves. If it’s true, it looks like there’s a new trend in the destinations space. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions.

Chicago 40
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Tuesday Buzz: Your Volunteers Should Represent Your Audience

Associations Now

Also: How augmented reality technology in the new iOS may be changing events sooner than you think. An Engaging Volunteers blog post points to a group called Refugees Helping Refugees, which works to provide citizenship to Somali refugees in New York City.

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Are We All Generalists in Association Culture?

Association Success

Today, I am the Director of Data Systems and Technology for ACPA—College Student Educators International. However, 3 years into this role, my military spouse received orders to move to New York City, where I found it challenging to find an IT role without possessing a Bachelor’s Degree. A diverse career path.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. As technology becomes more pervasive, don’t forget the personal side of the member experience.