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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. New attendee engagement.

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Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

Worth, President at Plexus Consulting Group, LLC Too many US organizations see foreign markets as good “resell” markets—places where they can make an easy profit by reselling US products they’ve already developed. shows were being relegated to early morning time slots in Asian and European markets. By Steven M.

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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. By holding meetings and events.

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Ebola: How the Meetings Industry Is Responding

Associations Now

But heightened anxiety levels may leave attendees concerned about traveling to conferences. But even associations that don’t represent industries directly affected by Ebola, like healthcare and travel, could feel an impact in another area: their meetings and conferences. When you first hear Ebola, you may not think of meetings.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Relevance is what drives both dues and non-dues revenue.” Hank Berkowitz, Editor-in-Chief.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

I started this listing on February 20th, when there was still a question of whether or not conferences could still be held with the impending threat of the novel coronavirus. EventMB) June 24, 2020 – A growing number of countries are reauthorizing large professional events including trade shows, conferences, exhibitions, and congresses.