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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. New attendee engagement.

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Can You Better Serve Your Tradeshow Market?

Associations Now

Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. He took this same approach with Agenda, which attracted 250 buyers in its first year.

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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. By holding meetings and events.

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Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

The association, a professional society in the field of healthcare, was under a great deal of pressure from its board of directors to find additional sources of revenue, and the overseas marketplace seemed ripe with possibilities. The annual conference would rotate among North America, Asia and Europe.

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Ebola: How the Meetings Industry Is Responding

Associations Now

But heightened anxiety levels may leave attendees concerned about traveling to conferences. But even associations that don’t represent industries directly affected by Ebola, like healthcare and travel, could feel an impact in another area: their meetings and conferences. When you first hear Ebola, you may not think of meetings.

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Executive Connections: Train, Learn, Survive.

Executive Connections

I attended the Software Information Industry Association (SIIA) Information Industry Summit (IIS) in New York City last week, and I was encouraged by the positive attitudes expressed by leaders in the content industry. | Whats in a name? » 04 February 2009. Train, Learn, Survive.

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Nonprofits Who are Making A Difference Through Play

Beth Kanter

Video games are big — bigger than Hollywood in terms of revenue, as a $66 billion global industry. In 2013 alone, the organization ran over 100 hours of programming in New York City. Conferences' And, don’t miss this special offer: Get 10% off tickets with the code beth_g4c14. You can register here.