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The Power of Person Accounts: Customer 360 

Nimble AMS

In the world of associations, both businesses (B2B) and individual customers (B2C) engage with the association to collaborate, participate, and transact. At the Salesforce World Tour New York City conference in December, it was made very clear how important Person Accounts is to the future of Salesforce and their vision of the Customer 360.

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Lunchtime Links: This Is Not Your Regular Conference Booth

Associations Now

Also: how your association can use Instagram to encourage member engagement. The carts, inspired by New York City’ hot dog carts, and the motorized bookstores are part of Penguin’s push to foster a more engaging relationship with the literary community. this summer. Let us know in your comments below.

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Lessons From MCON on Millennial Engagement and Membership

Associations Now

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism. Last week, I attended the millennial conference— MCON 2017 —in Washington, DC.

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Thursday Buzz: Why This Association Made Membership Free

Associations Now

But that, of course, isn’t the full story—and the group had plenty of new initiatives to share. “Where once we were not doing well, now we are financially healthy, thanks to your participation as members, awards submitters, conference attendees, and webcast watchers,” Schlack said. Start a Conversation.

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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. How do these events compete with association meetings, and what can associations learn from them? How common is it? Why the sudden push? How many associations are able to do that?