Smooth The Path

JANUARY 28, 2020

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? A virtual conference!

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

JULY 30, 2020

Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data. They are powerful ways to get insights into our members’ world. What member feedback to keep and what to toss.

Member Research 78

Member Research Video Report Technology 78

Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Conference Trends Every Meeting Planner Should Know. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

JULY 9, 2021

Are your technology capabilities aligned with your mission? ” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. *All Host: Brandt Krueger, founder Event Technology Consulting. Fri 7/9 at 12 p.m. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” At some associations, members do feel this way, and your members can feel like this too. It is not our technology. “I am packing for Orlando!”

Member Engagement 84

Member Engagement How To Case Study Conference 84

Associations Now

AUGUST 27, 2018

Event Marketer breaks down five strategies for how to bring the technology to your conference. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. It’s no secret that social media is a key marketing tool. Is it time for a process audit?

Social Media 45

Social Media Recruiting Recruitment Report 45

Fonteva

AUGUST 15, 2019

The terms “software” and “platform” were previously used more interchangeably, but as technology keeps advancing, their capabilities do as well. Member profiles are well-rounded and have a single, accurate information source. Event Management. Data-driven decisions.

Association Software 40

Association Software Software Tools System 40