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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

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Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Then look no further: SproutSocial’s Strategic Guide to Social Media for Nonprofits , brought to our attention via this repost on SocialFish , dives deep into each of the moving parts that enable nonprofit social campaigns to gain traction and engage audiences. ” To explore the eight-step guide in full, click here.

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5 Super Questions for Associations and Association Publications

SCD Group

Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 Increasing lifestyle content. #4. 6 Social media scores with Super Bowl. Gannett Co.

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM.