Associations Now

JULY 25, 2023

Survey respondents who identify as early adopters tend to report more success with their meetings strategy. Since then, Switzer said, “We’ve heard more about folks using AI to help alleviate some of their planning processes, like using ChatGPT to come up with the first draft of a social media post or marketing strategy for an event.”

Report 98

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GrowthZone

APRIL 12, 2018

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Social media is the tool that allows you to build and nurture relationships at scale. Your organization is a media company now. Do content marketing.

Social Media 84

Social Media Video Member Engagement Content 84

Associations Now

DECEMBER 20, 2019

New research shows that users are moving away from public social platforms. It’s no surprise that social media is—well, social. His insight comes on the heels of the company’s annual Social Media Trends Report. Another callout of Hootsuite’s report: the evolution of social media incentives.

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Social Media Video Report Conference 78

Association Success

OCTOBER 7, 2020

Whether they realize it or not, many people build their habits around consuming content. . Before long, this content becomes woven into the daily fabric of our lives. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Provide valuable insights.

Content 78

Content Press Release Newsletter Social Media 78

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. So, you want to make money (a.k.a,

Social Media 74

Social Media Proposal Content Marketing 74

Associations Now

JULY 8, 2019

Consider a social media ambassador program to bridge the gap. Also: why you should optimize your content with SEO. That’s where a social media ambassador program comes in. Your ideal social media ambassador is someone with a passion for your cause who naturally emanates your brand,” Russom says.

Social Media 79

Social Media Content Tips Strategy 79

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

Content 150

Content Marketing Education Course 150

Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. One of the greatest resources that your organization has is content—and likely lots of it. Move your offline content online.

Content 111

Content Strategy Social Media Marketing 111

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

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Social Media Video Content Press Release 52

Associations Now

APRIL 29, 2019

At this point, social media is old hat, but many leaders find it challenging to capture the right tone online. And while other major tech CEOs also have big social media presences , few of them use Twitter quite like Musk, who combines business with pleasure as most tweeters tend to do. Even the big names!) Maybe not.

Social Media 89

Social Media Maine Review Strategy 89

MemberClicks

FEBRUARY 2, 2024

When was the last time you updated your association or membership website’s content strategy? High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. We’ll explore these five tips for developing more engaging content: Set quantifiable goals.

Content 52

Content Tips Guidelines Video 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Will you send them additional content resources?

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

APRIL 26, 2024

s 2024 Association Economic Outlook Report , is optimistic. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Association trends. 1 CAE credit.

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Content Survey Education Strategy 268

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Spark Consulting

JUNE 19, 2014

This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. Social media may be trending more personal/intimate. Content+Community+Commerce is the trifecta of Internet success. It’s the annual awesomeness from Mary Meeker.

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Report Social Media Video Innovation 150

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. A mobile app is a tangible reminder of membership value.

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Newsletter Content Social Media Education 252

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. We’ve put together four questions that will help you express your ideas in visual form in a way that catches your audience’s attention and pulls them into your content. What is this campaign or content about? Is this image relevant to my content?

Content 153

Content Marketing Social Media Tips 153

Associations Now

DECEMBER 9, 2019

A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. Total Audience , it has come exclusively from the mobile and video platforms,” the report stated. “In

Report 94

Report Social Media Video Review 94

Association Success

SEPTEMBER 22, 2020

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too.

Content 78

Content How To Newsletter Social Media 78

Reid All About it

MARCH 8, 2024

Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Event marketing.

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Social Media DC Strategy Education 252

Association Briefings

OCTOBER 19, 2020

Content curation is a valuable content strategy for all associations. More than re-sharing content on social media, content curation is a way to provide additional value to your members while highlighting your organization’s industry expertise. And that’s where content curation comes into play.

Content 52

Content Social Media Newsletter Industry 52

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. Here are my top 10 insights from the report. What can your organisation do to improve how it engages on social media with its members?

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Report Social Media Member Engagement System 100

Blue Sky eLearn

SEPTEMBER 10, 2021

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. In this guide, you’ll find out how and why you should: Optimize your email content. Optimize Your Content. Your top priority should be to optimize your content.

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Email Marketing Marketing Content Software 283

CMA Solutions

JANUARY 31, 2024

Through more than three decades, we discovered that construction clients like electric construction equipment manufacturer HEVI are looking to solve consistent industry problems such as needing a better look, better UI/UX, and more industry-focused content for SEO. In essence, they needed to expand their brand.

Industry 64

Industry Marketing Social Media New Jersey 64

Associations Now

AUGUST 30, 2019

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. And while those interactions are frequent, they often struggle to hit the mark for many association communicators, according to a new report from Naylor Association Solutions.

Communications 93

Communications Report Newsletter America 93

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Content Florida Video 52

Aaron Wolowiec

AUGUST 10, 2015

Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015. Effective, meaningful, useful content.

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Report Marketing Detroit Social Media 100

Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. You can download the survey report from here.

Content 100

Content Marketing Social Media Survey 100

Associations Now

FEBRUARY 10, 2020

Content management systems are losing some of their innovation luster, in part because our needs are changing. Your CMS still matters, but the context for your content has to extend beyond the web. Has the idea of the content management system become passé, or at least no longer innovative? Content is not dying.

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Content System Tools Social Media 93

Associations Now

JULY 6, 2017

Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Making sure you have a robust social media marketing plan to pair with your event can boost the impact of your meeting even more. The platform introduced a new way to link out to websites , reports AdWeek.

Social Media 66

Social Media Course Report Marketing 66

Associations Now

JULY 8, 2016

It’s easy to pass around photos and other intellectual property on social media websites, but is it right? The recently launched International Social Media Association wants to make sure content creators get credit for their work. Delpopolo told Australasian Lawyer. It’s not a new issue.

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Social Media United States Cost Content 74

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Often these news topics are most relevant within a certain date range, or they might be related to an event that takes place on a specific date, such as a report release or a conference.

Content 108

Content Social Media Member Engagement Team 108

Optimist Consulting

MARCH 26, 2014

The latest MemberWise network report has just been launched. Both these figures show a slight increase on figures from last year’s report. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%.

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Report Social Media Email Marketing Maine 100

CMA Solutions

JANUARY 31, 2024

Through more than three decades, we discovered that construction clients like electric construction equipment manufacturer HEVI are looking to solve consistent industry problems such as needing a better look, better UI/UX, and more industry-focused content for SEO. In essence, they needed to expand their brand.

Industry 52

Industry Marketing Social Media New Jersey 52

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

JANUARY 24, 2020

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? That’s the problem with social media today. We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. LinkedIn has its moments.

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Arlington Social Media Content DC 359

Associations Now

JULY 28, 2015

A new study from Pew found the percent of Americans getting news through social media is continuing to increase—a trend that could prove insightful for associations. The report also finds that users turn to each of these prominent social networks to fulfill different types of information needs.”. and James L.

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Social Media Report millennials Survey 40