article thumbnail

With New Name, Detroit Sports Media Group Makes a Pitch for New Members

Associations Now

Long the home for TV and radio journalists, the Motor City group now welcomes sports journalists across media and will boost initiatives to support emerging professionals aspiring to cover Detroit’s sports scene. To that end, Thompson says, DSM is revamping its website to become a hub for sports reporting in the Detroit area.

Detroit 67
article thumbnail

New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

Report 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Then look no further: SproutSocial’s Strategic Guide to Social Media for Nonprofits , brought to our attention via this repost on SocialFish , dives deep into each of the moving parts that enable nonprofit social campaigns to gain traction and engage audiences. ” To explore the eight-step guide in full, click here.

article thumbnail

5 Super Questions for Associations and Association Publications

SCD Group

Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 6 Social media scores with Super Bowl. million social-media comments related to the game: 27.7

article thumbnail

Tuesday Buzz: Two Athletic Takes on Leadership Transitions

Associations Now

Also: how the Detroit Pistons let go of a legend the right way. CMSWire reports on her comments at the Forrester Forum for Marketing Leaders last week. If you have just one person doing your social media, watch out for the password problem, writes Social Media for Chambers contributor Christina Green.

article thumbnail

Creating a Movement, Addressing Inequality

Achieve

From her perspective, whether you are in Asia or Africa, the issues there affect her as much as the issues in Detroit, where she lives. Using the Crowdrise campaign platform, she was able to tell friends, share the experience with her consumers, and spread the message through social media. Mallory is raising money and donors.

Detroit 52
article thumbnail

111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM.