Smooth The Path

JANUARY 15, 2019

I conduct member research all the time, so I get direct access to the bright spots in our industry. But I also frequently scan and read treasures from our knowledge leaders about membership, engagement, innovation, chapters, governance, trends and more. Where do you get knowledge and insights about the association industry?

Resources 79

Resources Newsletter Education Member Research 79

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

AUGUST 9, 2019

“Analyze earned, owned, and paid together, so you can start optimizing and tweaking campaigns and content to move customers along their purchase paths,” Opitz says. “In Membership associations must innovate to stay relevant & grow – simplifying #UX every step of the way. Website Redesign Inspiration. Other Links of Note.

New York 69

New York Social Media Price Content 69

Smooth The Path

FEBRUARY 9, 2016

Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.

Innovation 60

Innovation Content Products Industry 60

Association Adviser

SEPTEMBER 19, 2016

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative. SW : Engage with us.

Ohio 60

Ohio Innovation millennials Resources 60

Smooth The Path

JANUARY 24, 2016

What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Life skills that can make them happier, more productive; a better professional and a better member. What if every association developed professional education and content around these 4 skills that each one of us needs?

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

FEBRUARY 28, 2017

Our assumptions about our members can be wrong. We see the data footprints members leave in their wake, the renewals, the ways they engaged, the content they read. We know what they do, and we assume how they feel. Interpreting this data we unconsciously make assumptions about their behaviors.

Survey 60

Survey Analysis Content Member Research 60