Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. content attribution—copyrights, legal ramifications, etc.; They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.
Reid All About it
MARCH 8, 2024
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.
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SCD Group
FEBRUARY 14, 2016
Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. Target & micro target Rather than mass marketing, many candidates are targeting messages to specific groups. The ongoing U.S.
SCD Group
JANUARY 28, 2013
After reading about FastCompany’s Top 50 innovators, Lori captured 4 things that membership organizations could learn from the World’s 50 Most Innovative Companies: Walk the talk (#1 Apple) Play the long game (#4 Amazon) Relentlessly reinvent (#12 Southern New Hampshire University) Make yourself useful(#30 LinkedIn).
ChatterBachs
JANUARY 4, 2011
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Other states with strong representation include California (16), New York (6), Pennsylvania (5), Florida (4), and Texas (4). Marketing Strategist.
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