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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. by Tony Rossell, Marketing General Inc. Gen Z education. Member recruitment.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food: 3.17.23

Reid All About it

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. 1 CAE credit.

Revenue 205
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Association Brain Food: 12.1.23

Reid All About it

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Content calendars. Conference/abstract management. 1 CAE credit. . – 1 CAE credit.

Arlington 266
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Association Brain Food Weekly: 2.12.21

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Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Don’t underestimate the power of a walk. Presenters: Harneet Singh, Director of Marketing, Preseem. Association evolution.

Revenue 370
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
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Association Brain Food: 10.7.22

Reid All About it

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.