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Association Brain Food Weekly: 7.31.20

Reid All About it

Please consider participating in Marketing General Inc.’s Survey participants will receive the study’s final report. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. 1 CMP credit.

Montana 362
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Friday Buzz: Get Your Members to Exercise Their Membership

Associations Now

. “Implementing a membership engagement cycle that includes opportunities to become active and involved through peer collaboration demonstrates that we value their thought leadership and subject matter expertise,” writes George. The Content Marketing Institute shares ways you can use Twitter data to inform creativity.

Dallas 48
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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

McChrystal’s wonderful presentation was a mix of military history (Lord Nelson at Trafalgar and Napoleon’s march to Moscow), the war on terror in Afghanistan and Iraq, and leadership lessons we should learn from these chapters. Lord Nelson – One of General McChrystal’s Leadership Examples. What’s next?

Review 100
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SCD Group: Social Media & Internet have replaced 2 of top 3.

SCD Group

Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. It was headlined: Top 10 Benchmarks in Membership Marketing. And, a special thanks to Marketing General for this annual survey. Good stuff. Posted by Steve Drake.

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SCD Group: Go Mobile Association. Go Mobile!

SCD Group

Here’s a tip Greg Schultz shared at Sunday’s Marketing Tips in Social Media Age panel presentation at the ASAE annual meeting in Dallas: [See page 37.] “You blinked and mobile-optimized is old news. More than half of the companys revenue now comes from mobile, Shira Ovide of the Wall Street Journal reports.

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Lunchtime Links: Engage Your Members in Different Ways

Associations Now

Also: leadership lessons from Texas Sen. Having members broken out by engagement segment will give us a marketing advantage because now we can thank and reward those who are really engaged and encourage those who are not,” Morrison writes on his blog. A report from McKinsey Global Institute estimates that the U.S.