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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report.

Chicago 200
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Association Brain Food Weekly: 7.31.20

Reid All About it

Please consider participating in Marketing General Inc.’s Survey participants will receive the study’s final report. If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Virtual certified.

Montana 362
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To Increase Member Retention, Rate and Score Engagement

Associations Now

A new benchmarking report says engagement scoring may be a better way to increase retention. But a new membership benchmarking report from Advanced Solutions International (ASI) says that retention rates are slipping. According to the report, member engagement declined in the last year. A common target is 75 percent or higher.

Dallas 74
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Association Brain Food Weekly: 9.25.20

Reid All About it

WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. Conference attendee learning journey.

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Deal in Congress Keeps FAA Funded, Expands TSA PreCheck Program

Associations Now

The program, which the travel industry has widely encouraged as a way to solve some of the problems facing backlogged security lines, is expected to grow as the FAA invests more into marketing the program. Additionally, as the Chicago Tribune reports , TSA would be required to keep a PreCheck line open during heavy travel periods.

Phoenix 40
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CMI's Association Management Blog: Customer Service Matters

Observations on Association Management

Both calls from my office to AT&T that day were unsatisfactory; the customer service representatives could not find any records; I was told the "system is down" and they could find nothing. But the "systems" would not allow her to find anything of use, either. marketing. (1). No, I was told, we cannot. Jan 04 (1).