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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Location: Washington DC.

Video 285
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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. Location: Washington DC.

Strategy 274
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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

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Association Brain Food: 9.22.23

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC) Learn how AI is being designed for trust and feedback, examining features in everyday technologies.

LMS 268
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Association Brain Food Weekly: 2.10.17

Reid All About it

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150
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Association Brain Food Weekly: 2.10.17

Reid All About it

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. Learn how to plan and execute a video marketing plan for your next event.

Raleigh 150
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Association Brain Food: 1.27.23

Reid All About it

I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Granted, because of their job, some aren’t your target market, but many are. We rounded out 2022 with a small meet-up in DC and want to keep the momentum going with a networking meet-up in Reston, VA.