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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Cohen, I’m going to only talk about career stages and ages.

Revenue 195
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Association Brain Food Weekly: 7.21.17

Reid All About it

8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. Host: American Marketing Association. More info/register. Host: Billhighway.

Las Vegas 231
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Association Brain Food: 10.21.22

Reid All About it

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. 1 CAE credit.

Revenue 44
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Association Brain Food Weekly: 4.23.21

Reid All About it

Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more. It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results. 1 CAE credit.

Revenue 370
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A Guide to Building Successful Nonprofit Membership Programs 

MemberClicks

A clear definition ensures your team can smoothly integrate the membership initiative into your nonprofit’s operations. AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources.