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Defining Your Member Value Proposition

MemberClicks

In this article, we will explore the definition of a value proposition and why it is important. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Cohen, I’m going to only talk about career stages and ages. Usability testing.

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What Should We Make of “Pay What You Want”?

Associations Now

The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head. The band made headlines around the world for what the album lacked: a price tag. Not being a big fan of the band, I didn’t download the album for any price. But I definitely remember hearing about it.

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Testing a Free Trial Membership Acquisition Program

Membership Marketing

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. By my definition, ASOA tried both a force free trial and opt-in trial approach. price testing. (5).

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Association Brain Food: 2.3.23

Reid All About it

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Host: Grype Speaker: Dr. Michael Tatonetti, Founder and CEO, Pricing for Associations Wed 2/8 at 7 a.m. More info/register.

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