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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Twelve Association Scholars Named to ASAE’s 2022-2024 DELP 2.0 Class

AssociationChat

WASHINGTON — ASAE has announced the selection of 12 scholars for the 2022-2024 Diversity Executive Leadership Program (DELP) , the first class since the DELP program was redesigned to better align with ASAE’s new strategic framework and Conscious Inclusion strategy. Numerous DELP stakeholders contributed to the evolution of DELP 2.0,

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Facilitation Friday #25: Five Keys to Strategy Discussions

Idea Architects

Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.

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The Future of Rental Cars Is Here

Associations Now

Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. The Detroit News highlights data from consulting firm Frost & Sullivan showing that in 2014, 1.3

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Thoughts on Adopting a Digital Mindset

SCD Group

In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset. Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. What are your digital strategies?

Detroit 40
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Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why don’t we seek association gear promoting an industry or profession? Is it because we are too focused on our association names and not focused enough on the cause, industry or professions we represent? After all, it means. Fundraising.

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5 Super Questions for Associations and Association Publications

SCD Group

Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival. Looking at what’s happened to the broader industry of printed publications and journalism, it makes sense. Key Elements: The Post-Standard in Syracuse, N.Y., It will hardly be the last.