.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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Las Vegas Marketing Software Tools 100

Associations Now

JANUARY 10, 2020

Another CES has come and gone, and in addition to all the gadgets and new technologies that were on display in Las Vegas during the week, the Consumer Technology Association released a new resource to help consumers make sense of health-focused wearables.

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Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas.

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Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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Revenue Las Vegas Marketing Leadership 322

The Membership Blog

APRIL 4, 2011

Webinar Series (you can more information on those at my website , www.baileadership.com ) while I was at a trade show in Las Vegas recently. If all we offer are publications, documents, online programs, websites, discount programs, and “networking,” someone is going to come along and offer them cheaper, faster, and more accurately.

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