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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Nimble AMS explains how an online community can help you attract, engage, and retain members. The weekly list of free educational events and resources for the association community… Marketing.

Maryland 272
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What is a marketing plan & five steps to write one

Freestone

Continue reading for helpful marketing planning strategies. Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. Establish your strategy and execution Identify your channels for communicating your marketing messages. What is a marketing plan?

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Association Brain Food: 2.23.24

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TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Many employers won’t pay for memberships but will pay for professional development.

DC 261
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Association Brain Food: 12.1.23

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TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Member recruitment. 1 CMP credit. More info/register.

Arlington 266
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Association Brain Food Weekly: 9.17.21

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Sponsorship strategy. Integration woes. Rick Bawcum at Cimatri gives quite a primer on the association technology integration challenge. After reading this, you’ll understand why integration is such a touchy (expensive) topic and why it’s so hard to get simple answers from software companies. 86 Robert’s Rules.

Content 195
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Association Brain Food Weekly: 10.1.21

Reid All About it

Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS ? Chapter-in-a-box solution. Integration Platforms: A More Strategic Approach to Connecting Your Data.

LMS 195
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CRM for Associations: The Basics & How It Complements an AMS

Protech

For example, a small association in its first year of operating might just use a few simple spreadsheets and documents to track member engagement and plan meetings. For example, would you be able to describe the differences between a CRM and an AMS? Is a CRM for associations the same as an AMS?