eBook Email Marketing Marketing Technology 
Association Briefings
FEBRUARY 10, 2021
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.
Higher Logic
MAY 20, 2020
Showcase Benefits of Technology. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Showcase Benefits of Technology. Use Webinars to Communicate. Onboard New Members. Run Networking/Online Career Fairs Virtually. Capitalize on Sponsorship.
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Higher Logic
OCTOBER 11, 2018
If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. But using marketing automation?
Reid All About it
MAY 29, 2020
Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Guest: Alex Plaxen, Nifty Method Marketing & Events.
Higher Logic
JULY 19, 2018
But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Segment email lists so that each member receives email that is relevant to them.
Higher Logic
OCTOBER 25, 2018
When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). Have You Integrated Marketing Automation Tools?
Reid All About it
JULY 21, 2017
Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.
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