Remove eBook Remove Email Marketing Remove Member Engagement Remove Revenue
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Imagine what you’ll learn if you can analyze transactions and engagement by aggregate or by segments, such as membership type, membership tenure, job function, staff size, revenue, gender, age, career stage, or other data sets you collect. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142
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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Marketing automation can literally pay for itself by recovering this type of lost revenue. There are many more tips out there, but these are a few good ones to get you started and see how easy marketing automation makes your job. Marketing automation can help you send effective, personalized content to each member.

Tips 159
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Association Brain Food Weekly: 5.29.20

Reid All About it

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. More info/register.

San Diego 259
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Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Well, that’s what happens to me. Wed 7/26 at 8:30 a.m. – DC-PPN Idea Exchange Meeting (Washington DC). More info/register.

Las Vegas 231
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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). Web Tracking Is Your Marketing Automation Advantage.

Tools 176