Mariner Management

OCTOBER 17, 2019

Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. Download the ROI Valuation Matrix and the ROI Valuation Sample Formulas to help you start the process. But few seem to have a good handle on the actual return on that investment.

eBook 48

eBook Sample Price Certificate 48

Reid All About it

MARCH 9, 2018

MIT Technology Review ). Off-topic: Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale. Take away a sample 12-month marketing calendar. Pew Research ).

DC 120

DC millennials North Carolina Washington 120

Reid All About it

JULY 8, 2022

These days, anyone who’s leading a technology project, like an AMS or other system implementation, needs to understand APIs. At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members.

San Francisco 39

San Francisco Certificate Technology LMS 39

Beth Kanter

MARCH 29, 2013

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more.

Content 28

Content Marketing Strategy Social Media 28

Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. Kindle ebooks (ahem). Many of your members and your membership prospects are consumers of the subscription economy. Think about everyone you know who belongs to Spotify, Netflix, Hulu, Audible, eHarmony, Blue Apron, or Stitch Fix.

Revenue 28

Revenue Survey eBook Price 28

Association Success

NOVEMBER 23, 2020

Small Sample Sizes. Predictive Analytics Fail #1: Small Sample Sizes. The fact is, while pollsters did their best to represent the demographics of the states in which they were working, there are a lot of limitations to gathering a complete data sample over the phone or in front of Walmarts. Incomplete Data. Failure to Segment.

Sample 78

Sample Florida Ohio eBook 78