Thu.Oct 05, 2017

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Gatorade quenches thirst for innovation with sips, not gulps.

YourMembership

Organizations facing disruption and the need for innovation are binary in their thinking. They consider 2 options: Either radically change or face peril. Rarely do the efforts work to successfully innovate, because organizations aren’t typically structured to adapt to major change. So, bringing in radical innovation more often fails. That’s what we’re learning by reading.

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions. Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

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How to Move From Silos to Success

Association Success

You can improve non-dues revenue projects through collaborative efforts at your association. We live in a silo industry. Do you remember the last time you put heads together with someone from a different department to share ideas about an internal pain point? Do you wish you had opportunities to do it more? Often, working together across disciplines generates insight greater than the sum of its parts.

How To 66
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Improve IT Outcomes and Communication with Simplified Project Management

Aptify

With #AUC2017 less than two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year's Aptify Users Conference! This is a guest blog post by Andrew Graf of TeamDynamix. Thank you for sponsoring, and we look forward to seeing you in Las Vegas.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Oneness Remembrance – IMEX Las Vegas

Holly Duckworth

Photo courtesy of www.ktnv.com. Invitation for IMEX Attendees & Hospitality Partners. Oneness Remembrance A Celebration of Love. Monday, October 9, 2017 10:08pm. One week and one day will have passed since the tragic events in Las Vegas while we are in attendance at IMEX. Are you still struggling to make sense of grief, sadness, and trauma that has been inflicted from this and other recent events?