Aaron Wolowiec

JANUARY 20, 2023

Kris Mayo is our Gardian of the Month! Find out her favorite thing about learning something new, networking advice for wallflowers, her go to resource and what she would title a book about her life!

Resources 130

Resources 130

Elevating Engagement

JANUARY 20, 2023

I loooooove chicken or egg conundrums, but before we get into the juicy philosophical debate, let’s set the stage. Two elements comprise member engagement. Members engage when there is value for them and when they have great experiences with or because of the association. When I say great experiences, I’m talking about things like being personally welcomed into the online community, seeing the spectacle of the opening session for the first time, or even the experience of looking at the homepage

Member Engagement 89

Member Engagement Member Experience Education Strategy 89

MemberClicks

JANUARY 20, 2023

Let me preface this by saying there is certainly value in having a printed agenda at your event. Yours may serve a dual role as a magazine; you may use it to distribute printed coupons for members (looking at you, chambers!); you may want to showcase your design chops. But…that said, the advantages to using a mobile event app instead (or in support) of a printed agenda — besides saving on printing costs — are pretty hard to argue with: 1.

Price 52

Price Cost Communications Conference 52

Reid All About it

JANUARY 20, 2023

The weekly list of free educational events and resources for the association community… Unpredictable chaos. The recent air traffic shutdown is an example of BANI come to life. BANI stands for Brittle, Anxious, Nonlinear, and Incomprehensible. Futurist Jamais Cascio developed this framework to help us make some sense of the chaotic and unpredictable world we now live in.

Revenue 39

Revenue Education Strategy Review 39

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Member Engagement

Association Freak

JANUARY 20, 2023

Reading Time: 3 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? How to grow engagement? It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention.

Revenue 72

Revenue Recruiting Recruitment Member Engagement 72