Sun.Nov 18, 2018

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The Value of Sharing Your Failures

Associations Now

A new study reports that nonprofit leaders try to keep a tight lid on programs that don’t work. But being open about missteps is an opportunity to think more strategically next time. When I interview an association about a new program it’s launching, I usually ask the same question: What does success look like? The question serves two purposes.

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What Associations Can Learn From Journalism about Membership and Engagement

Mizz Information

Remember when I wrote about how journalism was scrambling to find a sustainable path forward as brands continue to shift their ad spend to digital giants Facebook and Google? And how that path forward is the same one that associations have always relied on: membership? Well, it’s been about 18 months and the Membership Puzzle Project is well underway, and a lot of the takeaways so far are also really relevant to associations–especially when it comes to community and engagement.

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Behind the Scenes: Designing a 55-minute Webinar

Idea Architects

Recently I presented a 55-minute webinar on the topic Say Yes Less: Why it Matters and How To Do It. To help others who plan similar online learning experiences, this post goes behind the scenes of the design process. I highlight decisions made, the reasoning for them, and lessons learned. Determining the content I have done keynotes and workshops on this topic in recent years, as well as some extensive (as of yet unpublished) writing, so I had ample content from which to select.

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What Associations Can Learn From Journalism about Membership and Engagement

Mizz Information

Remember when I wrote about how journalism was scrambling to find a sustainable path forward as brands continue to shift their ad spend to digital giants Facebook and Google? And how that path forward is the same one that associations have always relied on: membership? Well, it’s been about 18 months and the Membership Puzzle Project is well underway, and a lot of the takeaways so far are also really relevant to associations–especially when it comes to community and engagement.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!