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How to Make Valuable Face Time With New Members

Associations Now

s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The Kansas City chapter of the National Association of the Remodeling Industry hosts micro-involvement events monthly, through a series called New Member Mingles. “In

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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Educate and earn trust and respect – that’s the key. Consumers have the same preferences.

Wichita 150
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How One Association Started a Conversation on Workplace Safety

Associations Now

After a tragedy that served as a wakeup call, the State Bar of Arizona worked to educate legal professionals on workplace safety and was recently awarded for its efforts. This is on par with other state bar surveys taken in Utah, Idaho, Kansas, Oregon, and North Carolina. I think that it gave people a lot more confidence.

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Location, Location, Location: Destination Drives Current and Future Attendance

Associations Now

According to the report, “ The Decision to Attend Study – Phase One ,” 82 percent of the more than 7,000 current and potential meeting attendees surveyed said that the destination definitely factors into their decision to go to a meeting. Bottom line, [people] attend on someone else’s dime and return on their own dime, which is significant.