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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Your marketing director didn’t. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “

Strategy 100
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Tailor Alumni Communications with Enhanced Data: 5 Tips

ISAE

There are two different types of data educational institutions collect during prospect research: Wealth data. You can evaluate willingness to give using philanthropic data, such as personal information, past giving, and higher education engagement history. However, you may want to reach supporters on social media.

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Your Member Recruiting Campaign Will Fail Without This

YourMembership

Corporate + Social. Education + Alumni. April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. It’s also a matter of “educating” the less experienced on 1. In the Tampa market, The Moose are piloting the largest public education campaign in their history.

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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership

Corporate + Social. Education + Alumni. Careers. ( www.heardofmoose.org ) This pilot public education campaign is the first of its kind for the Moose, and it was no small task. Social media use? Saturating a market with clear, consistent messages for a defined period of time will undoubtedly increase success.

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6 Data Points to Track in Your AMS + Why You Need Them

MemberClicks

Clarify your target audience to better market your association to them. Demographic data includes info like: Income Age Marital Status Level of Education Children Occupation Hobbies/Interests Buying Behaviors. Favored social media platform. We recommend leveraging your data to: . Networking opportunities.

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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Conference Circuit: 2014?s Events in Review

Associations Now

Becoming Social. Social media is now a given at conferences, with attendees using dedicated social media platforms to tweet, pin, and record event highlights. And all of this sharing gives associations a big promotional boost. Location, Location, Location. Event planners emphasize location for a reason.

Review 40