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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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How to Ensure Your AMS Reports Include The Right Data

Membersuite

During onboarding, collect a little data at a time, and tell the new member how you will use it. For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. For example, do you use all the demographic data you collect?

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How to create an association marketing strategy

Freestone

Define learner personas Creating learner personas will further help you personalize your association marketing strategy. A persona is an example of a potential learner that represents a cross-section of your target group. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.

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How to Budget for Upgrading Your Association Management Software

MemberClicks

An outdated association management software can make your day-to-day more difficult through high upgrade expenses, and poor integrations, customization, and data access. If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

Access to your members-only content, online community, learning management system, job board, etc. You should let them know where they can find information, how to access it and give them a point of contact for any questions they may have in the first few months. is what will set your new members up for success.

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Association Software 101: How to Find the Best AMS Platform

Protech

Whether your association already has an association management system or has never used one before, it’s worth learning more about the software, the essential features to look for, and how to choose the right solution for your association. Mobile Apps Then & Now: Learnings from a Year of Digital Acceleration.