Association Briefings

AUGUST 23, 2021

Although traditional revenue streams are starting to come back, associations spent most of 2020 creating and innovating non-dues revenue (NDR) programs to stay afloat. Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Think about it.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

JUNE 17, 2016

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

LMS 150

LMS Raleigh Content millennials 150

Membersuite

FEBRUARY 17, 2022

Let industry partners sponsor, present, and/or facilitate educational (not promotional) content and networking meetups. Innovation grants. Advertising : website, newsletter, mobile app, and print. They much rather teach than sell. . Sponsorships. Exhibitor hub. Scholarships for membership dues and/or educational programs. .

Revenue 135

Revenue Certificate eBook Education 135

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ed Barks, president of Barks Communications.

DC 50

DC Washington Content Education 50

Fonteva

DECEMBER 19, 2019

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Host conferences, presentations, and more to engage your members in-person. Live events. Live events.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

SEPTEMBER 30, 2022

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Growth mindset.

Blended Learning 41

Blended Learning Software Education Marketing 41

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. CMP credit.

DC 30

DC Washington Revenue Chicago 30

Guilt by Association

MAY 8, 2010

This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. More and more, producing breakthrough results in your marketing and communications campaigns depends on your ability to destroy the silos in your organization. Yes, YOUR ability.

Newsletter 40

Newsletter Email Marketing Social Media Strategy 40