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How to create an association marketing strategy

Freestone

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Read our blog for helpful tips!

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. Be a good community citizen.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.

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Membership Management Software in 2024: Compare 12 Top Picks

MemberClicks

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. With membership management software, you’ll be able to automatically track payments without having to note anything manually.

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Membership Management Software in 2023: Compare 12 Top Picks

MemberClicks

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. With membership management software, you’ll be able to automatically track payments without having to note anything manually.

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A Guide to Building Successful Nonprofit Membership Programs 

MemberClicks

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Test these out, and evaluate which work best for your audience: Newsletter: The easiest way to get information out to your members is with a regular newsletter.

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Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Learning opportunities. Email marketing. Learning management system.