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Email Marketing Trends: What’s Hot in 2017

Associations Now

A number of major media outlets, finding the process of making emails cumbersome and limited as far as data goes, have invested in significant amounts of technology. In The New York Times ’ case, it’s been using such a platform, internally called Paperboy, for more than a decade—just to make the production process bearable.

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Association Brain Food Weekly: 12.9.16

Reid All About it

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Learn how to raise awareness and increase engagement by using blogging tools. Engage Members Using Remote Meeting Tools.

Tools 175
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Association Brain Food Weekly: 12.9.16

Reid All About it

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Learn how to raise awareness and increase engagement by using blogging tools. Engage Members Using Remote Meeting Tools.

Tools 150
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Association Brain Food Weekly: 2.12.21

Reid All About it

While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. Email Marketing Workshop. Host: New York Society of Association Executives. We’re at the beginning of a new year and opportunity abounds. More info/register.

Revenue 370
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Association Brain Food Weekly: 7.9.21

Reid All About it

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Office myth. 1 CAE credit.

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Association Brain Food: 9.9.22

Reid All About it

David Brooks, New York Times paywall-free view). Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. What tools can you use to better support chapter leaders? Josh Spector ). Tue 9/13 at 1 p.m.

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Google SEO Changes: It’s Time to Do Some Soul-Searching

Associations Now

Google says it’s offering similar data through its Webmaster Tools interface, but digital marketing experts say that information isn’t a full substitute for what was lost. Your business is too valuable to be completely reliant on a single marketing technique—or even a few marketing techniques. Keep searching.