The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns
Higher Logic
NOVEMBER 14, 2018
For example, let’s compare the following two emails. The one that’s a generic call for surveys, or the one that personalizes the email with me and my family member’s name? Example 1 , Example 2. Curious about what’s behind creating a personalized experience? Which one is more compelling to the reader?
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