article thumbnail

Association Brain Food Weekly: 6.18.21

Reid All About it

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369
article thumbnail

Association Brain Food: 12.8.23

Reid All About it

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register.

Strategy 272
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Made to Stick: Examples for Associations

SCD Group

The book also cites you, who she describes as a top executive at the ASA in the mid-1980s, as follows: “In order to drive tropical oils out of the market once again, Drake ran what amounted to a slander campaign from 1986 to 1989 out of ASA headquarters in St. soybean profits. I laughed when I read the comment. It worked well.

article thumbnail

Destinations Experiment With New Marketing Efforts

Associations Now

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. More and more U.S. More and more U.S. Give Your Regards to Broadway.

Chicago 40
article thumbnail

For Member Onboarding, Think Outside the Inbox

Associations Now

Examples that she’s seen work well include mailed welcome kits; form letters with elements of personalization, addressed to the individual and written in the voice of the CEO; and even tried-and-true membership cards, a physical reminder that members belong. The Iowa Lean Consortium took that approach last year. Online Engagement.

Iowa 81
article thumbnail

Digital Natives or Digital Immigrants: Who Should Lead the Social Media Charge for Your Association?

Portage Group

Whether you are doing it yourself, adding social media to the role of your marketing person or hiring a dedicated social media manager, here are five criteria to consider for this important role: 1. Strategy and Marketing Experience. those over 25. Relationship-Building.

article thumbnail

Make a Plan Now for a Professional Development Day During the Holidays

.orgCommunity

Start by identifying all your free and inexpensive short-form learning content, for example, microlearning modules and anything that takes less than 30 minutes to get through. Market a webinar series, mini-course, or series of modules leading to a digital badge. Make another list for hour-long content.

Hawaii 52