Reid All About it
JANUARY 19, 2024
Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.
Reid All About it
JANUARY 26, 2024
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.
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Associations Now
OCTOBER 16, 2019
She added that PBFA has worked to help build shelf space for vegan and vegetarian brands, emphasizing marketing for the whole sector, rather than just for the most popular products. Beyond the grocery store, PBFA has worked to build inroads for plant-based products in new markets, such as food service. Step up to the advocacy plate.
Beth Kanter
AUGUST 12, 2015
For example, we haven’t been raising money with the Internet for very long,” I said. Just very minimal stuff,” said one Mississippi teacher. A powerful and recent example of this is the Smithsonian’s campaign to Reboot the Suit and preserve the space suit Neil Armstrong wore when he walked on the moon. I’m not that old.
Off Stage
JUNE 25, 2009
As agents continue to SPAM consumers with drip marketing newsletters, they undermine their relationship with the very customer they worked so hard to attract. An example comes from one association newsletter I receive: each issue is prefaced with 4-5 paragraphs from the CEO, commenting on organization activities or industry trends.
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