article thumbnail

Association Brain Food: 1.19.24

Reid All About it

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256
article thumbnail

Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256
article thumbnail

Food Marketers Raise Concern Over Calorie Regulations

Associations Now

A section of the Affordable Care Act requires food companies to list calorie counts on menus or food marketing, but a grocery industry organzation is calling foul. The Food Marketing Institute (FMI), an association that represents supermarket retailers such as Kroger Co., There are some exceptions, however.

article thumbnail

Design Group Pushes Back on North Carolina’s HB2

Associations Now

The measure became law at a key time for ASID’s members—less than a month before the semiannual High Point Market, the largest furniture tradeshow worldwide and North Carolina’s largest event by economic impact. More recently, Georgia and Mississippi passed similar measures.

article thumbnail

Four Tactics That Helped the Plant Based Foods Association Deliver Wins

Associations Now

She added that PBFA has worked to help build shelf space for vegan and vegetarian brands, emphasizing marketing for the whole sector, rather than just for the most popular products. Beyond the grocery store, PBFA has worked to build inroads for plant-based products in new markets, such as food service. Step up to the advocacy plate.

article thumbnail

Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

Ryan is a longtime tech executive with experience that ranges from major metro news outlets to consulting firms to digital marketing and advertising powerhouses. 03:36 MICHAEL PRAEGER So, you know, within the HOA community management type space, it’s a pretty large, you know, market. 03:55 RYAN DAVIS Yeah.

System 130