Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Adviser

JUNE 29, 2016

For organizations, mentoring programs encourage member engagement and retention, facilitate career progression, support development of leadership capacity and break down cross-company silos. For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors.

How To 60

How To Georgia Recruiting Recruitment 60

The Membership Blog

JUNE 13, 2011

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. Back in the day” (as we refer to anything prior to the internet) most membership organizations marketed a list of benefits that promised their members a true advantage in the marketplace and the work place.

Leadership 28

Leadership Georgia Communications Resources 28

Association Adviser

SEPTEMBER 24, 2013

That’s what Balko and his leadership team share with the board, which he said has historically looked only at membership. Ironically, while the tough economy has caused many companies to stop reimbursing employees for their association dues, it has created a job market in which employees are taking charge of their own career advancement.

Georgia 60

Georgia America Maryland Resources 60

Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

Tennessee 60

Tennessee Class Georgia Certificate 60

Reid All About it

MAY 1, 2020

How is your association demonstrating leadership to its members and community? Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership. Oscar Larson will tell us how they did it along with the insights he received from his post-meeting surveys. Fri 5/1 at 12 p.m.

North Carolina 273

North Carolina Revenue Strategy Education 273

Virtual

MAY 19, 2016

Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. For instance, when the Technology Association of Georgia wanted to spark conversation about the state’s tech-rich community, Twitter provided the ideal platform for a tech talk tournament. Here’s how to get started: Post with Purpose.

Social Media 100

Social Media Georgia Video Certificate 100