Your Guide to Effective [Not Annoying] Marketing Personalization
Higher Logic
NOVEMBER 21, 2018
After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Instead, think of t hese points as guidelines as you’re crafting your member experience , so you can do personalization well. You need to have a strategy for personalization.
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