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Are You Using Identity as Association Marketing Strategy

SCD Group

Years ago, the American Society of Association Executives (ASAE) published a document called Community as Strategy: 10 Fundamentals. Miami (Ohio). Cincinnati Bearcats. P38 Lightning. Ernst & Young. Swiss Army. The Black Dog. North Face. Under Armour. It identified five core businesses within the fundamentals.

Ohio 40
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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

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PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130
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Getting Married to Membership May Require Engagement First

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Jeffrey Cufaude, Idea Architects. Blog Archive.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. July 29, New Orleans, NYIB Leadership Pre-Conference.

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Introduction to Search Engine Optimization : Off Stage

Off Stage

Enter “ Search Engine Optimization ” Simply defined, SEO (Search Engine Optimization) is a fairly sophisticated marketing process which allows a website to gain higher rankings in search engine results. A natural link-building strategy for real estate associations, by the way, is to ask members and affiliates to link to your site.

Houston 40
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Association Brain Food Weekly: 9.10.21

Reid All About it

Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps. Host: Institute of Association Leadership. Association Success Circle: A Marketing Framework For Association Membership Success Workshop.

Strategy 195