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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. These products leverage your association’s wealth of industry data, providing valuable insights that can be monetized.

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. And, through those stories, to develop relationships with the media and elected officials in that market. But COVID reinforced that lesson.

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Resilience Rides the Waves of Disruption

.orgSource

But, it also means using the disruption to identify opportunities for innovation and growth and applying lessons learned to develop future initiatives. Microsoft revolutionized the software industry, and I was laid off. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. Here’s an example from my experience.

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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

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From the Corner Office: Michelle Mason, ASQ

Association Adviser

This month, the Corner Office spotlight shines on Michelle Mason, CAE, managing director of the ASQ in Milwaukee, Wis., Do you come from the manufacturing industry? It’s a team-wide approach and you need to get marketing, membership, HR and finance to buy into the strategy. AA: So, it’s safe to assume ASQ is big on innovation?