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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. The future of work. Virtual job fairs. 1 CAE credit.

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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. We believe peer-peer outreach is good for recruitment, but not for retention. Here are a few reminders about the human side of association membership work.

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Don’t Neglect Your Longest-Standing Members

Association Adviser

While most associations devote enormous time and resources into recruiting and retaining up-and-coming members of their profession, don’t overlook your longest standing members. He is is the president of Alexander Law Offices SC in Milwaukee, Wis., Don’t be fooled! RATE THIS ARTICLE.