CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But they watch videos more.

Marketing 64

Marketing How To Social Media Video 64

Potomac Core

OCTOBER 30, 2018

What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. This is helping the Industry position itself with its global customer base.

Industry 164

Industry Analysis Committee Team 164

Associations Now

MARCH 4, 2020

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your existing members can also help in your recruitment efforts. You know who knows other people in your organization’s industry the best? Walker writes. Your members!” Walker says.

Recruiting 96

Recruiting Recruitment Newsletter Social Media 96

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

MAY 3, 2022

Now is a great time to be thinking about new member recruitment for your association. But how exactly should you go about recruiting new members? Read on to discover 10 association membership recruitment ideas that have been proven to work. Create a Word-of-Mouth Marketing Strategy. Host a Bring-a-Friend Meeting or Event.

Recruiting 52

Recruiting Recruitment Discount Fort Worth 52

Associations Now

FEBRUARY 11, 2020

If you have members who are influential in your industry or profession, consider putting them to work as ambassadors. Influencer marketing isn’t just for A-list celebrities and social media personalities with tens of thousands of followers. The post Turn Member Influencers Into Industry Ambassadors appeared first on Associations Now.

Industry 105

Industry Social Media Recruiting Recruitment 105

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. AI and events.

Content 222

Content Survey Education Strategy 222

Nimble AMS

AUGUST 19, 2021

As a member-based organization, your association can be THE trusted resource for information in your industry or profession. Because your association already focuses on your industry, you likely have access to the latest news, papers, research, and insights for your industry. Provide a one-stop-shop for information sharing.

Industry 78

Industry Tips Content Certificate 78

Reid All About it

OCTOBER 27, 2023

In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Many associations are putting great emphasis on career websites , so they can help industry employers with workforce development.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Association Success

OCTOBER 17, 2017

I work in the association industry.”. I work in marketing.” This is the fifth time you’ve been asked to explain the association industry, and it’s just not worth going over again. When you think about it, why is that the association industry isn’t understood as such? One friendly stranger asks. Here it goes again. “I

Industry 116

Industry Recruiting Recruitment Video 116

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Recruiting Recruitment 52

Associations Now

NOVEMBER 14, 2019

You may have a sophisticated marketing campaign in place to get prospects to sign up for one of your upcoming conferences, but at times, it can feel like all that effort yields few people clicking that “register” button. Here are three ideas for how you can encourage your current attendees to recruit new ones: Get social.

Recruiting 74

Recruiting Recruitment How To Conference 74

Smooth The Path

FEBRUARY 13, 2018

Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Understanding our youngest members, in the same way, we know our Boomer and Gen X members, is critical to forming great organizational growth strategies, solving many marketing woes, and getting our innovation engine started.

Recruiting 108

Recruiting Recruitment How To Innovation 108

Associations Now

JANUARY 9, 2019

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Job boards are maintaining their value even as the recruiting model shifts, noted Human Capital Institute Head of Research Jenna Filipkowski, who spoke to Clutch.

Social Media 81

Social Media Recruiting Recruitment Tools 81

YourMembership

MAY 15, 2012

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Assume nothing. Hearsay can only go so far.

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. The future of work. Virtual job fairs. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Associations Now

JANUARY 28, 2019

The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. To train, certify, and place 8,000 young workers in facilities in need of the help.

Recruiting 45

Recruiting Recruitment Los Angeles Baltimore 45

YourMembership

DECEMBER 14, 2016

That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

Marketing 150

Marketing Recruiting Recruitment Member Engagement 150

Multiview

NOVEMBER 3, 2020

Over the… The post The 2020 Membership Detour: Resetting Recruitment for the Future appeared first on MultiView. Membership is, of course, the literal lifeblood of an association. After all, that’s why they’re called “membership organizations.”

Recruiting 59

Recruiting Recruitment Course Organization 59

YourMembership

APRIL 24, 2012

I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies.

Recruiting 150

Recruiting Recruitment Tampa Software 150

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> More info/register. 1 CAE credit. . – 1 CAE credit.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit. 1 CMP credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. The advertising industry has an opportunity to do more than simply reflect an image back to us; it has the power to change the way we are. Chatbots can help.

Marketing 52

Marketing How To Social Media New Jersey 52

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Dive deeper into the foundational elements of digital marketing success. Host: Fridays@4. CAE credits.

Nashville 370

Nashville LMS North Carolina Recruiting 370

YourMembership

APRIL 24, 2014

This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Improve Your Association’s Marketing Efforts.

Marketing 150

Marketing Social Media Resources Content 150