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Association Brain Food Weekly: 5.7.21

Reid All About it

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. Credentialing on the blockchain. Quick hits.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341
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Do Whatever Rings the Cash Register: Associations & NonDues

SCD Group

is the Chief Executive Officer of the 36,000 member American Optometric Association highlighted non-dues revenue in a meeting of the St. Louis Institute for Association Leadership (STIAL). Louis Institute for Association Leadership (STIAL) featured non-dues revenue at its April meeting. Barresi, OD, Ph.D. Noseworthy, M.D.,

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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. NDR is an initiative that needs to be owned. Tom Greve, EMS World.

Revenue 60
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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. Members want to be excited about their organization. MAXIMIZING MEMBERSHIP ENGAGEMENT. Chief Marketing Officer. Why Boards Need to Innovate. Crowdsourcing.the KEY to Online Engagement.