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An Integrated Digital Strategy Is a Lifeboat in Turbulent Water

.orgCommunity

In a crisis, like the current pandemic, an integrated digital strategy can make the difference between business as usual and a meltdown. When a hurricane hit Jacksonville, AACE didn’t worry about the accessibility or safety of their data because it was already in the cloud. Now we are product focused.

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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After eight years in Louisiana, I ran a chapter in Jacksonville, Florida for six years and then came up to Atlanta to run this chapter in 1995 where I’ve been ever since. AA: Do have other special strategies for connecting with your NextGen members, staff and volunteers? AA: How would you describe your leadership style?

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Connecting With the Next Generation. Not as Hard as You Think!

Tom Morrison

We educate them that this program is their stepping stone to serving at the highest levels of leadership in our industry. Throughout the night they learned strategy, focus, accuracy, patience, teamwork, and moderation. Jacksonville Beach, FL. Chief Marketing Officer. email: deanna@tommorrison.biz. Twitter: @deannahelton.

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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. We have a leadership problem. Again, we don’t have an association model problem, we have a leadership challenge. Jacksonville Beach, FL.

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How to Be a Real Change Agent in Your Association

Tom Morrison

One of the biggest challenges associations face today is motivating and inspiring their Boards to face the facts, and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Jacksonville Beach, FL. Tom Morrison is CEO of the Metal Treating Institute.

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