article thumbnail

From Relevance to REVOLUTION. It's NOW or NEVER: Why.

Tom Morrison

I’ve seen this in my own association, where in the past six years membership has increased 8 percent, member revenues up 28 percent, and our overall net member surplus increased 582 percent.) Survey your membership. · Rolling 12 Months of Revenues and Expenses Each Quarter. Jacksonville Beach, FL. Tom Morrison.

article thumbnail

Success at an Annual Conference: WHAT'S THAT?

Tom Morrison

Im thinking, "I learned the one idea that is going to reshape our membership, or revenues, or our entire value proposition." Using the simple system noted below has provided me the ideas that have helped our association over the last five years grow its member surplus over 450%, increase per member revenue 28% on just 7.5%

article thumbnail

How to Be a Real Change Agent in Your Association

Tom Morrison

Survey Your Membership for Their Thoughts and Input Your Board serves your membership, that is why they are elected. A key element to influencing your Board into change, is to survey your membership on their thoughts to problems and solutions. Jacksonville Beach, FL. The key is to define your problems. Tom Morrison. at 2:05 PM.

How To 40