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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

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Association Brain Food Weekly: 1.8.21

Reid All About it

Data-driven empathy is especially useful for understanding the ever-evolving needs, interests and aspirations of your members, customers and colleagues. Don’t confuse busy work with productivity, they’re actually archenemies. Jodi Harris, Content Marketing Institute ). Amy Gitchell, Marketing Specialist, GrowthZone AMS.

Las Vegas 370
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Association Brain Food Weekly: 11.4.16

Reid All About it

Habits have been a hot topic on the best-seller list, first with Charles Duhigg’s The Power of Habit: Why We Do What We Do in Life and Business (a good read), then Gretchen Rubin’s Better Than Before: Mastering the Habits of Our Everyday Life (still in the bookcase), and now Nir Eyal’s Hooked: How to Build Habit-Forming Products.

Las Vegas 150
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Your Brand is Your Association’s Lifeblood

Association Adviser

Branding expert David Avrin, CSP, discussed why branding is essential in today’s marketplace at the Meeting Professionals International World Education Congress (MPI WEC) last month in Las Vegas. What valuable experience are you offering to members who join your association? Customized member experience?