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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI.

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Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. This is also the right place to experiment with an MVP , or minimum viable product. Salesforce and WordPress offer similar products. Others are more complex.

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MGM & Delos Partner for Productive Meetings & Relaxing Stays

Associations Now

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. The Global Wellness Institute estimates that wellness is a $134 billion global market that will grow to $198 billion by 2022. Air quality can also have an affect on productivity.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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Transform Your Next Meeting with the Unexpected

Associations Now

From Instagramable moments to strolling entertainers, MGM Resorts Event Productions uses design, décor and entertainment to drive home the point of your meeting. For those planning events in Las Vegas, many have chosen to work with MGM Resorts for this exact reason. Winer, vice president Event Productions.

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An Event-Focused Solution to Closing the Skills Gap

Associations Now

But the National Kitchen and Bath Association, faced with a similar challenge, tried something new at its Kitchen & Bath Industry Show (KBIS) in Las Vegas last month. Each panelist guided 15 students through the expo, introducing them to products, programs, and people in multiple facets of the industry.

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Utilizing Entertainment to Engage Meeting Attendees

Associations Now

The survey was conducted in the United States, China and Japan, with a sample size of 2,000 people in each market. In fact, meeting planners are increasingly asking meeting venues to include live entertainment during corporate events, says Marti Winer, vice president of MGM Resorts Event Productions.